My Story
As a Strategic Design Executive, I am known for my visionary creativity and practical approach. I collaborate with clients, colleagues, stakeholders, and partners to deliver cutting-edge, revenue-enhancing results. My experience with prestigious brands has driven business growth, refined consumer experiences, and generated substantial profit and connections. I excel in design strategy, product design, and user and consumer experience, bringing a blend of artistry and strategic insight to every project.
My career includes roles as a senior design strategist and customer experience leader at esteemed organizations such as Gulfstream, Primerica Life, SunTrust Bank, Equifax, and IBM. I have also spearheaded successful startup ventures and top digital agencies.
With extensive experience developing B2B and B2C solutions, I have managed numerous teams and overseen hundreds of large-scale projects globally. My approach combines imaginative creativity with strategic analysis, diverse business acumen, and inventive problem-solving to craft innovative and highly effective products and digital experiences.
Method: Collaborative working sessions, Design Thinking, Design Spikes, and Design Sprints. User testing in a lab, online, or in the field.
Modern Toolsets: Figma, Axure, Mural, Sketch, Zeplin, Adobe Creative Studio, Analytics, Data, and Insight platforms such as Qualtrics and Google Analytics.
Other Toolsets: My Brain, Sharpie, Post-it notes, Whiteboard, Bar napkins, finger painting, marker on the window, or anything else that communicates the concept.
Who am I?
A Visionary: I’m comfortable thinking “Big” and pushing teams to come up with out-of-the-box thinking. I bring the know-how to execute to get things done using human-centered design principles and to launch solutions on time and within budget.
A Storyteller: I bring the know-how to convey emotion and engage a broad range of technical audiences through design and content. I have experience using various media and platforms to help educate, inform, and sell consistent, complex ideas, tools, and technologies.
A Savvy Marketer: I understand the need for high-quality, impactful brand experiences. I am comfortable selling the brand to the outside world and selling ideas to various cross-functional internal stakeholders.
A Skilled Coach and Servant Leader: I get excited by the opportunity to help others grow their careers and know-how to motivate internal and external teams. I have 20 years of experience managing enterprise digital teams and consistently delivering clear, actionable feedback necessary to provide maturity.
I thrive in change management and am passionate about driving organizational transformation. I’m a thinker, doer, and cultural ambassador that can lead, adapt and dig deep when required. I enjoy focusing on strategy and getting my hands dirty. I can easily bridge the gap between digital and traditional channels. I love helping people achieve their tactical and emotional goals.
Companies and brands that I’ve worked with or for.
Precise Dialogue
My process is all about creating dialogue and engagement.
A process should not be complicated and easy to embrace. – Listen & Create, Connect & Convert, Engage & Learn, and Repeat. It’s having a Precise Dialogue with your consumers and your team.
Listen & Create
I like to blend Design Thinking with a LEAN UX streamlined process. Before creating, we must listen to the targeted consumers, business owners, stakeholders, and the marketplace to see if our decisions will produce the desired results. Then we ideate and create the right creative solution. Google calls this Design Sprints, and others call it LEAN UX.
Connect & Convert
How and where we connect with the end user will ultimately drive higher conversion and engagement. After we connect and convert, we must continue listening, learning, and testing to refine the dialogue with the end users. If your acquisition strategy is not in order, you will not see the conversions you want.
Engage & Learn
After you ideate, create, connect, and convert the end user. What do you do now? You can't just sit back and wait. You have to continuously engage with the end-user by reaching out to them, hanging out where they are, and offering them incentives to continue their relationship with your brand. Also, you have to cultivate content that is interesting, engaging, and worth sharing with others.
Repeat
The life of the digital marketer is ongoing and always on. You have to continue and stick with an agile process that makes sense. Create a strategy and repeat it until you get it right. Then you will reap the revenue-generating results by having a precise dialogue with your consumers and prospects. Along the way, you will readjust based on your listening and learning with your research and analytical data.