Equifax
93
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Equifax

Category
Business, Business Requirements, e-commerce, Interactive, Interface Design, Persona, User Experience, User Flows, Web
About This Project

Established and managed the first user experience design team: creative services, UI/UX, information architecture, product innovation/experience design, UI development, and usability. Responsible for Equifax consumer product user experience, web analytics, usability, content strategy, and design media assets for online and offline products.

New product innovation from concept to launch – led design sessions with the business and technology team. I collaborated with senior executives to create go-to-market interactive media strategies consistent with enterprise and divisional core business goals. I worked with affiliate partners to produce prudent online/offline solutions – eBay, PayPal, SunTrust, Office Depot, CSID, and Lending Tree.