FIT:Match
97
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FIT:Match

Category
Branding, Business Requirements, e-commerce, In-store Experience, Interactive, Interface Design, Mobile, Startup, User Experience, User Flows
Tags
AI, Mobile, Retail
About This Project

FIT:MATCH combines 3D, AI, and machine learning to offer a powerful shopping match platform that solves the “hit or miss” nature of apparel retail for brands and consumers, brought about in large part by the limits of human accuracy.

The groundbreaking Fit-Predictive Personalization Solution uses biometric and style preference data to match shoppers with the apparel products that fit them and hide the ones that don’t. This innovative data-driven platform delivers significantly improved retail economics and customer satisfaction, informs future product design and inventory planning and offers a new precision-targeted growth marketing channel.

I created the Branding, Go-to-market Marketing Strategy, Investment Pitch Decks, Marketing Materials, Product Concepts, and Prototypes, which led to their kick-start and VC funding.