PassionTag was a technology provider of dynamic in-image digital marketing and commerce solutions. Headquartered in Silicon Valley, PassionTag’s platform enabled the creation and management of SmartTags that can be applied to photos shared online by consumers and brands. SmartTags allow brands, non-profit organizations, and event management producers to turn photo sharing into a powerful, action-oriented medium, enabling deeper fan engagement directly through the photo.
For consumers, the Passion Tag mobile application offered an instant connection – through social channels including Facebook and Twitter – to brands they are ‘passionate’ about and are recognized and rewarded for their loyalty.