Primerica
95
portfolio_page-template-default,single,single-portfolio_page,postid-95,wp-custom-logo,bridge-core-3.1.9,qode-page-transition-enabled,ajax_updown,page_not_loaded,,vertical_menu_enabled,side_area_uncovered_from_content,qode-theme-ver-30.6.1,qode-theme-bridge,disabled_footer_top,qode_header_in_grid,qode-portfolio-single-template-1,wpb-js-composer js-comp-ver-7.9,vc_responsive,elementor-default,elementor-kit-16284,elementor-page elementor-page-95

Primerica

Category
Business, Interface Design, Mobile, Persona, Portal, User Experience, User Flows, Web
About This Project

Led Digital CX Transformation through Human-Centered Design and Design Thinking, establishing a high-impact CX and UX Design Center of Excellence. Achieved substantial revenue growth, ROI, and business value.

Focused on UX/UI best practices, product design enhancement, digital content strategy, client insights, and Voice of Customer. Introduced user research, usability testing, journey mapping, and Design Thinking principles. Built Digital Standards, Design Systems, DesOps, and ADA governance from inception.

Design System Overview