I established and launched a new digital protection product and loyalty platform (UNITE) – a startup spinoff. I managed the user experience and product development: UI/UX, product innovation/experience design, data analytics, UI developers, usability, SEO, social, and online media. I also established email-marketing capabilities and installed an email service provider (ESP) platform.
Leading all digital client engagements, developing new digital capabilities, and new product launches – Identity and fraud protection product ALERT! And VIP Free Shipping, an “Amazon Prime” like service for online retailers.