SunTrust Bank
94
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SunTrust Bank

Category
Business, Business Requirements, Interactive, Interface Design, Mobile, Persona, User Experience, User Flows, Web
About This Project

I led the Enterprise Digital User Experience Team, focusing on Human-Centered Design (HCD) to drive innovation across consumer channels, business lines, and enterprise functions. My leadership covered UX/UI, product design, digital strategy, client insights, research, usability, creative strategy, and the Internet of Things (IoT).

I championed the integration of Design Thinking and Lean UX across the organization, nurturing a culture of innovation. I developed a unique digital brand and UX/UI design system for the enterprise and launched the Design Thinking accelerator program. I also built connections with the startup community through initiatives such as the Coca-Cola cohort program.