Seasoned strategic CX/UX design leader with a successful track record of launching large digital initiatives from concept to creation. I enjoy creating cutting-edge solutions, organizations, services, brands, and products leveraging Design Thinking/LEAN startup methodologies.

Doc Hollywood I am not.

Doc Hollywood I am not.

No, I’m not Doc Hollywood, but I have been compared to Mr. Fox from time to time.

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However, I was in a movie filmed in Atlanta called Parental Guidance. Here’s the shot that made the movie (my 5 seconds of fame).

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I had a great time being a part of the movie-making process and seeing how things were constructed on the set. It was a very long, long day but I had such a great time being there. I’ve had the pleasure of working on-site and behind the scenes – writing, creative design, video, and animation. I think I will stick to the creative directing, writing, storyboarding, and animating…leaving the acting to the professionals.

I believe creating digital experiences, applications and products should follow a similar process. Meaning, you need a good script that will resonate with your audience before you start casting your crew. Once you have your audience approved concept/scripts and assembled your team, you can now start your production (design), editing (iteration), testing, final production (development), and the big release.  Testing is needed to make sure if the end product is ready for prime time. You don’t want to launch a rotten tomato or have them thrown at your work.

I’m passionate about designing meaningful user experiences, digital and mobile products…and now wearables and the Internet of Things (IoT). One day, I will produce that amazing screenplay. See you at the movies.

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